Perk

Working in close partnership with the Head of Brand, SR was tasked with bringing Perks major expansion
announcement to life, a moment that introduced a new name, new industries, and a new offering. The challenge
was to showcase the evolved Perk brand without losing the distinctive newly released identity that audiences already
recognised, all while tailoring the message for the US market.

To craft a launch film that met these goals, SR sourced creative partners, managing sound design and voice-over, scouring
endless footage providers and working collaboratively with the client, and injecting animation to tell the Perk story.

The hero asset was restricted to 30 seconds, which required a tightly structured, dynamic and ‘to the point’ animation
supported by complementary 15 and 10 second versions for wider campaign flexibility.

With international reach a priority, SR also produced fully localised versions for additional markets and languages, ensuring
consistency across every touchpoint.

World, meet Perk.

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