LG Electronics

Rebrand launch, visualisations, anamorphic billboard and multiple keynote events

SR were invited by Wolff Olins to work on the LG rebrand on a range of projects between 2022-2025. From creating 3D visualisations for future exhibition spaces, large scale videos and artwork for the CES 23 world premiere and CES 24 expo, to producing their 3D anamorphic billboard which was displayed globally, including at Times Square, and partnering on their launch film. Across these projects we worked closely in collaboration with WO, showcasing the design work and brand ethos of 'Emotionally intelligent Design'.