SR Partners

We are a small creative studio with a focus on narrative driven design. We bring ideas to life—from bold concepts to intricate details, from the abstract to the tangible. With experience in branding and motion design our work ranges from supporting creative sprints and visualising concepts, to partnering with clients to deliver full suites of assets for global launches and campaigns.

In recent years, we have worked extensively with startups across tech, manufacturing, and engineering. Alongside this, We have collaborated with leading companies in technology, automotive, pharma and entertainment.

With nearly 20 years of industry experience, we combine skill, insight, and craftsmanship providing work centered on thoughtful storytelling for complex systems. Our clients value not only the quality of our work, but our adaptability, collaborative approach, and positive, solutions-focused mindset.

This is our passion. We’re driven to create work that tells meaningful stories—work that engages, explains, connects, and elevates.

If there’s something you’d like to discuss please do get in touch: hello@sr-partners.co.uk

Simon Jones

I started in branding, but became drawn to the point where design begins to move, where it becomes rhythm, timing, and narrative. Motion design gave me a way to shape complex ideas into something intuitive and easy to understand.

Much of my work sits between clarity and complexity. I work closely with companies, products, and systems, often highly technical or still evolving, to find the simplest and most natural way to express what they are.

I studied at University of the Arts London and worked at many different studios, primarily as a freelance motion designer before starting SR Partners in 2011. This journey has led to speaking engagements at festivals, companies, and universities, where I have shared perspectives on motion, storytelling, and making complex ideas feel accessible and human.

Alongside client projects, I maintain an ongoing focus on exploration and R&D, using personal work to test ideas, refine techniques, and stay curious. That experimentation continually feeds back into the commercial work.

Working in fast-moving environments has shaped how I approach design: staying clear under pressure, simplifying without losing meaning, and letting ideas lead. At its core, my work is about helping people understand things more clearly through thoughtful motion and storytelling.

Niccy Jones

With a passion for motion and storytelling, I approach every project with narrative and meaning at its core. I focus on communicating ideas with clarity and elegance, weaving them together through crafted, heartfelt animation and considered editing.

I studied Graphic and Media Design at London College of Communication (University of the Arts London), graduating with a First Class BA (Hons) in 2008. I went on to gain experience across a range of design and animation studios, most notably Red Bee Media, where I developed my career as a motion designer before becoming a director and co-owner of SR Partners.

This journey has shaped an approach that balances creative ambition with practical expertise. I focus on fulfilling each brief in an innovative way, supported by the technical knowledge and experience needed to deliver work to the highest standard.