Nvidia

Multiple launch films for global keynote events

SR has partnered with NVIDIA on numerous fast-paced projects, from introducing the 3080TI range with 3D molten titanium to launching lightsaber inspired GPUs with Disney; we have collaborating across a spectrum of NVIDIA’s teams. Each project with distinct aesthetics but a shared “best in the world” message, the work evolved over the years alongside the company’s growth into a global household name.

TI

Star Wars

Titan V

NVIDIA - Launch films

Brief

With new GPUs being released every few months, the need for launch films was almost continuous. Each time, we were tasked with showcasing faster, stronger, higher-fidelity, and higher-frame-rate performance in a way that felt fresh and compelling. Over time, we collaborated with different departments at NVIDIA, Launch events grew bigger, the audiences larger, and the screens more impressive, as the company went from strength to strength.

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Insight

With that growth came increasing pressure to deliver visuals that matched the scale and ambition of the brand. Multiple trips to NVIDIA’s expanding HQ were undertaken, where we met the people behind the products. These hands-on experiences helped us bring authenticity and energy to every project.

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Solution

The projects we have worked on range broadly, with different approaches and aesthetics. Other projects we have worked on for Nvidia also range from announcing the first desktop supercomputer (DGX), creating back-to-school laptop visuals, and exploring NVIDIA’s groundbreaking Omniverse software. We even designed Jensen Huang's Christmas card one year! It’s been an incredible partnership, full of creativity, innovation, and memorable moments.

Role

SR’s role was to conceptualise the strategic positioning of each project; creating bespoke and unique aesthetics within each project, whilst maintaining a brand thread true only to Nvidia. We developed the films from storyboard to completion and often delivered along with a suite of additional cutdowns and KV elements.

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Final Output(s)