Decathlon
Client
Decathlon
Info
Initial exploration for Decathlon rebrand
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Sound
Three versions one released each Friday -  Sound Canvas, Echolab and Box Of Toys Audio

SR were invited by Wolff Olins to help in the preliminary stages of the project to help design Decathlon's new identity. We explored all different dimensions of 'the wonder of sport', from joy and play, to performance and technicity through motion and experimented with logo animations, typographic, bespoke icon reveals, and the wider OSP system.

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The frames
Behind the scenes

[.grey-text]Client[.grey-text]

Decathlon

[.grey-text]Creative Agency[.grey-text]

Wolff Olins

[.grey-text]Motion graphics[.grey-text]

SR Partners

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