SOUND
Apple
Client
Info
Commercial for global HomePod launch
Scroll
Sound
Three versions one released each Friday -  Sound Canvas, Echolab and Box Of Toys Audio

We were commissioned by Apple to to create a commercial for the global launch of the HomePod. Provided with Kendrick Lamar's 'DNA' track to work with we used it as a basis to inspire and augment the HomePod typographic logo through motion. Apple commissioned a series of different commercials that would premiere at the Grammy's, each one representing a different genre of music. Our animation was chosen from the series by Tim Cook to represent the HomePod launch at a worldwide employee meeting.

01
Click video for sound
02
03
04
05
06
The frames
Behind the scenes

[.grey-text]Client[.grey-text]

Apple

[.grey-text]Design and Direction[.grey-text]

SR Partners and Apple

[.grey-text]Animation[.grey-text]

SR Partners‍

[.grey-text]Audio[.grey-text]

Kendrick Lamar - DNA

Up Next
All projects