We were commissioned by Apple to to create a commercial for the global launch of the HomePod. Provided with Kendrick Lamar's 'DNA' track to work with we used it as a basis to inspire and augment the HomePod typographic logo through motion. Apple commissioned a series of different commercials that would premiere at the Grammy's, each one representing a different genre of music. Our animation was chosen from the series by Tim Cook to represent the HomePod launch at a worldwide employee meeting.