SR were commissioned by Apple to create a commercial for the global launch of the HomePod. Using Kendrick Lamar’s “DNA” as our foundation, we crafted motion-driven typography that reimagined and energised the HomePod logo. Part of a series of genre-focused spots premiering at the Grammys, this piece stood out as a bold testament to the power of music, motion, and design delivering the HomePod to the world with unmistakable impact.