SOUND
LG - Rebrand
Client
LG
Info
LG Rebrand
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Sound
Three versions one released each Friday -  Sound Canvas, Echolab and Box Of Toys Audio

SR were invited by Wolff Olins to work on key areas of the LG rebrand. In collaboration with WO, we partnered on the launch film with audio by Zelig sound, showcasing the design work and brand ethos of 'Emotionally intelligent Design', as well as creating high resolution 3D visualisations for future exhibition spaces.

We produced a range of 2D and the hero 3D anamorphic billboard which were displayed globally including on Times Square, numerous locations in South Korea and Piccadilly. On this, we were tasked with producing the final outputs; bringing together character animations from Animade, original 3D forms from Dominik Grejc and working in collaboration with WO to create an original, creative and powerful resolution.

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The frames
Behind the scenes

[.grey-text]Client[.grey-text]

LG Electronics

[.grey-text]Creative Agency[.grey-text]

Wolff Olins

[.grey-text]Launch film production[.grey-text]

SR Partners

[.grey-text]2D and 3D billboards production[.grey-text]

SR Partners

[.grey-text]Additional 3D[.grey-text]

Dominik Grejc

[.grey-text]Character design and modelling[.grey-text]

Jungmin Ryu

[.grey-text]Character animation[.grey-text]

Animade

[.grey-text]Music and sound design[.grey-text]

Zelig Sound

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