SOUND
LG Electronics - CES 23
Client
LG
Info
LG CES World Premiere
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Sound
Three versions one released each Friday -  Sound Canvas, Echolab and Box Of Toys Audio

SR worked with Wolff Olins to create the opener, closer, title cards and key visuals for the LG Electronics world Premiere at CES 2023. The films were used to open and close the CEO's keynote speech on the huge 25 metre screen on stage. The key visuals were used across LG Electronics digital channels as well as on physical billboards around Las Vegas prior to the launch.

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The frames
Behind the scenes

[.grey-text]Client[.grey-text]

LG Electronics

[.grey-text]Creative Agency[.grey-text]

Wolff Olins

[.grey-text]Animation[.grey-text]

SR Partners

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