SOUND
LG Electronics CES - 24
Client
LG Electronics
Info
Expo entrance screen video production
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Sound
Three versions one released each Friday -  Sound Canvas, Echolab and Box Of Toys Audio

SR were invited to work on LG Electronics expo graphics for CES 2024 by Wolff Olins. We worked collaboratively with the team there to explore key visual artwork, before producing videos for the entrance to the LG Electronics trade show. Key aims were to reinforce and enhance the existing brand work which was launched in 2023, whilst producing a piece with a focus on reinvention. The films spanned two ultra wide panels, allowing us to explore how elements flowed across both screens and utilising the whole space, whilst ensuring a cohesive film was presented across each independently.

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The frames
Behind the scenes

[.grey-text]Client[.grey-text]

LG Electronics

[.grey-text]Creative Agency[.grey-text]

Wolff Olins

[.grey-text]Expo entrance screen video production[.grey-text]

SR Partners

[.grey-text]Character design and modelling[.grey-text]

Jungmin Ryu

[.grey-text]Character animation[.grey-text]

Animade

[.grey-text]Music and sound design[.grey-text]

Zelig Sound

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